Over 150 assets were created for Blockhead’s launch in Sweden.

5 creative concepts targeting 3 groups were put together to maximise the budget, with everything done in-house – including casting, location management, photography, animation, and all other aspects of video production.  Alternative edits of each creative were made to re-target certain markets after the initial ad run.

Stills were later used for parallax edits to create even more animated assets for Blockhead HQ to use as reels. The campaign achieved an 8% CTR on its initial run.