Nike launched their Connected Jersey in October 2017 – a new way for fans to connect with their sporting idols by tapping their phones on NFC enabled replica jerseys. The ‘tap’ launched exclusive videos, shoutouts from players, NBA 2k unlocks, player playlists, clothing deals and much more.

I shot a collection of athlete welcome messages and shoutouts, interviews and BTS content of the jersey photoshoot – all of which are only accessible by tapping in.

Prior to shooting the in-app content for the Connected Jersey, I also shot and edited 2 internal films which showcased the technology and consumer benefits. These were shot in NYC and San Francisco and were done with AKQA NYC during their 2 year development process of the campaign.