With Blockhead’s new site going live soon, I was asked to put together a short video which featured some of the target markets of the gum – crossfitters, runners, gamers, and the extreme sports crowd. We made use of the ‘Be Ready’ slogan to showcase the instant energy provided by the low-calorie caffeine gum.

By shooting 4 different activities for the main film, we were also able to create individual cutdowns for social media usage.