Nike x NBA

Connected Jersey Pitch Film

Play Video
Client
Nike
Year

2016

Roles
  • DoP / Op
  • Edit
  • Grade
  • Sound Design

The Connected Jersey

I was involved in the early stages of the Connected Jersey development and helped create the initial pitch film for Nike & NBA.

Working with the team at AKQA and on an extremely tight deadline, we filmed and edited this in 4 days – just in time for an important Nike conference. The idea was then further developed into a major partnership which launched in late 2017.